We position
your brand
center stage

About Us

Many wine and spirits brands struggle to establish and then maintain brand awareness. We have been solving that problem for our clients since 2010 by sharing product information and pouring free samples. That's the easy part. What sets Summit apart from our competitors is our expertise in telling each brand's story and closing sales. Let the Summit Brand Building Team put the spotlight on your brands, so you can focus on doing what you do best: making high-quality wine and spirits.


Certified Wine Educator, UX/UI Designer and Owner
Eric Henry

Summit's High-Quality Promises

Summit has conducted over 12,000 wine and spirits tastings since 2010. We believe our customers deserve a high return on their investment in tastings. We do our best to deliver that through Summit’s High-Quality Promises.

Friendly, knowledgeable wine & spirits lovers

Our clients trust the Summit Brand Building Team to be the face of their brand in the stores. We honor that trust by recruiting the most friendly and knowledgeable wine and spirits enthusiasts we can find. Inviting customers into a brand's story with an enticing question such as, "Would you like to try an affordable French Sauvignon Blanc made from organically grown grapes?" gets high numbers of customers to our tables. Summit will enthusiastically greet and engage with as many people as possible and promote your brand like it’s our very own.

High performance standards

Our clients trust the Summit Brand Building Team to consistently achieve high customer and bottle counts. Summit tracks these numbers and pays bonuses to our brand builders who convert at least 25% of "tasting customers" into "paying customers." We encourage our brand builders to set goals for each event and to work toward them. Summit will set measurable goals for each event, monitor our progress, and reward team members who excel.

Ongoing professional development

Our clients trust the Summit Brand Building Team to build their brand's reputation. Conducting high-quality consumer tastings requires training on the beverage's features and benefits and on the brand story. No brand should ever have to work with a company whose approach to training is to "Google the brand before you get to the store." Summit will provide ongoing, targeted professional development that enhances our performance and leads to stronger sales.

Client Testimonials

“I am 100% confident Summit is the tasting company to help get us beyond pre pandemic levels. We are so happy with the company we are looking to invest ahead of prior years because of their commitment to provide great service”.

Rob Harazin, Vice President, Winebow Imports


“Summit has been great to work with overall. Very organized, accommodating, and helpful. This has really helped me to focus on selling and other aspects of my job.”.

Kyllan McGee, Gonzalez Byass USA, South Central Area Manager


“Representatives are well-trained, courteous, professional and most importantly understand the subtle nuances of inviting complete strangers to a share a story and a quick sip of something that might make them smile. Summit's representatives know how to make people feel like they matter.”

Jeff Faber, Opolo Vineyards, National Sales Manager